OnlyFans Spending by City 2025

Estimate · all 210 US metro areas · method and sources below

Which US cities spend the most on OnlyFans? OnlyFans doesn't publish where its fans live, so we estimated it: fans paid about $7.8bn worldwide in OnlyFans' 2025 financial year, roughly 43% of OnlyFans' traffic comes from the US, and each metro area gets its share by how much it searches for OnlyFans on Google, weighted by its number of homes. These are modeled estimates, not payment records. For states, see OnlyFans spending by state.

Key numbers

$189MLos Angeles, CA, the biggest-spending metro area in 2025
$51per household a year in Odessa–Midland, TX, the highest in the US
$27per household a year, US average ($3.3bn in total)

Key findings

  • Los Angeles, CA spends the most on OnlyFans in total: an estimated $189M in 2025, ahead of New York, NY ($183M), Chicago, IL ($98M) and Dallas–Fort Worth, TX ($84M).
  • Per household, Odessa–Midland, TX leads with about $51 a year — 1.9 times the US average of $27 — followed by Yuma, AZ–El Centro, CA and Harlingen–Weslaco–Brownsville–McAllen, TX.
  • 7 of the 10 metro areas that spend the most per household are in Texas.
  • Missoula, MT spends the least per household ($15 a year), with Charlottesville, VA and Lafayette, IN just above.

Estimated OnlyFans spending by metro area, 2025

Sorted by total spending. A metro area is a Nielsen media market: the city with its suburbs and surrounding counties. “Rank per household” compares spending per home.

#Metro areaEst. spending 2025 Per householdRank per household
1 Los Angeles, CA $189M$3218
2 New York, NY $183M$24155
3 Chicago, IL $98M$2790
4 Dallas–Fort Worth, TX $84M$26124
5 Philadelphia, PA $80M$25142
6 Houston, TX $78M$2874
7 Atlanta, GA $71M$26122
8 Phoenix–Prescott, AZ $68M$3128
9 Tampa–St Petersburg–Sarasota, FL $62M$2876
10 Boston, MA–Manchester, NH $58M$22183
11 Washington, DC–Hagerstown, MD $53M$20200
12 San Francisco–Oakland–San Jose, CA $52M$20201
13 Detroit, MI $51M$26113
14 Seattle–Tacoma, WA $51M$24157
15 Miami–Fort Lauderdale, FL $51M$2960
16 Cleveland–Akron–Canton, OH $46M$2946
17 Orlando–Daytona Beach–Melbourne, FL $44M$23168
18 Sacramento–Stockton–Modesto, CA $43M$2956
19 Minneapolis–Saint Paul, MN $43M$23179
20 Denver, CO $43M$24165
21 San Antonio, TX $38M$3511
22 Charlotte, NC $34M$25146
23 Saint Louis, MO $34M$27103
24 Pittsburgh, PA $34M$2950
25 Indianapolis, IN $33M$27100
26 Raleigh–Durham–Fayetteville, NC $31M$23169
27 Hartford–New Haven, CT $30M$2863
28 San Diego, CA $30M$2793
29 Baltimore, MD $29M$25129
30 Nashville, TN $29M$24154
31 Portland, OR $29M$23171
32 Las Vegas, NV $29M$3217
33 Kansas City, MO $27M$26114
34 Columbus, OH $27M$26104
35 Austin, TX $26M$25145
36 West Palm Beach–Fort Pierce, FL $25M$2797
37 Milwaukee, WI $25M$26116
38 Harrisburg–Lancaster–Lebanon–York, PA $25M$3125
39 Greenville, SC–Spartanburg, SC–Asheville, NC–Anderson SC $24M$24153
40 Cincinnati, OH $24M$25148
41 Albuquerque–Santa Fe, NM $24M$3313
42 Salt Lake City, UT $24M$20199
43 Fresno–Visalia, CA $24M$378
44 Norfolk–Portsmouth–Newport News, VA $23M$2955
45 Jacksonville, FL $22M$26107
46 Greensboro–High Point–Winston Salem, NC $21M$2783
47 Birmingham–Anniston–Tuscaloosa, AL $20M$26112
48 Grand Rapids–Kalamazoo–Battle Creek, MI $20M$25132
49 Oklahoma City, OK $20M$26117
50 Louisville, KY $19M$2784
51 New Orleans, LA $19M$2861
52 Buffalo, NY $18M$2953
53 Wilkes Barre–Scranton, PA $18M$3043
54 Harlingen–Weslaco–Brownsville–McAllen, TX $18M$413
55 Providence, FI–New Bedford, MA $17M$26110
56 Mobile, AL–Pensacola–Fort Walton Beach, FL $17M$2869
57 Memphis, TN $17M$25152
58 Fort Myers–Naples, FL $16M$25131
59 Little Rock–Pine Bluff, AR $16M$27101
60 Richmond–Petersburg, VA $16M$25143
61 Tulsa, OK $15M$2795
62 Albany–Schenectady–Troy, NY $15M$2788
63 El Paso, TX–Las Cruces, NM $15M$405
64 Dayton, OH $14M$2954
65 Tucson–Sierra Vista, AZ $14M$2957
66 Wichita–Hutchinson, KS $14M$3035
67 Flint–Saginaw–Bay City, MI $14M$3036
68 Green Bay–Appleton, WI $13M$2877
69 Lexington, KY $13M$25151
70 Charleston–Huntington, WV $13M$3040
71 Omaha, NE $12M$27102
72 Des Moines–Ames, IA $12M$25130
73 Knoxville, TN $12M$21196
74 Toledo, OH $12M$2866
75 Roanoke–Lynchburg, VA $12M$26126
76 Paducah, KY–Cape Girardeau, MO–Harrisburg, IL $12M$3129
77 Honolulu, HI $12M$25150
78 Columbia, SC $12M$26123
79 Springfield, MO $12M$25144
80 Waco–Temple–Bryan, TX $11M$2787
81 Huntsville–Decatur–Florence, AL $11M$25140
82 Shreveport, LA $11M$3042
83 Spokane, WA $11M$22190
84 Rochester, NY $11M$24160
85 Syracuse, NY $11M$2785
86 Savannah, GA $10M$26127
87 Greenville–New Bern–Washington, NC $10M$3222
88 Madison, WI $10M$23177
89 Champaign–Springfield–Decatur, IL $10.0M$2789
90 Chattanooga, TN $9.9M$25138
91 Portland–Auburn, ME $9.8M$22188
92 Baton Rouge, LA $9.7M$2779
93 Charleston, SC $9.7M$24158
94 Colorado Springs–Pueblo, CO $9.7M$25149
95 Evansville, IN $9.4M$3216
96 South Bend–Elkhart, IN $9.4M$2865
97 Davenport–Rock Island–Moline, IA $9.1M$3039
98 Tri-Cities, NC-TN-VA $9.1M$2786
99 Myrtle Beach–Florence, SC $8.8M$25137
100 Bakersfield, CA $8.8M$369
101 Odessa–Midland, TX $8.6M$511
102 Youngstown, OH $8.5M$3220
103 Augusta–Aiken, GA $8.4M$2952
104 Cedar Rapids–Waterloo–Iowa City–Dubuque, IA $8.3M$23173
105 Jackson, MS $8.3M$24159
106 Burlington–Plattsburgh, NY $8.3M$22184
107 Reno, NV $8.2M$26125
108 Johnstown–Altoona–State College, PA $8.0M$2878
109 Boise, ID $7.9M$23181
110 Fort Smith–Fayetteville–Springdale–Rogers, AR $7.9M$22189
111 Tyler–Longview–Lufkin–Nacogdoches, TX $7.9M$26119
112 Fargo–Valley City, ND $7.8M$2949
113 Corpus Christi, TX $7.8M$377
114 Yakima–Pasco–Richland–Kennewick, WA $7.8M$2959
115 Fort Wayne, IN $7.7M$26105
116 Lincoln–Hastings–Kearney, NE $7.5M$25141
117 Lafayette, LA $7.5M$3031
118 Sioux Falls–Mitchell, SD $7.4M$26128
119 Macon, GA $7.1M$2780
120 Tallahassee–Thomasville, FL $6.9M$23180
121 Peoria–Bloomington, IL $6.6M$2792
122 Springfield–Holyoke, MA $6.4M$24164
123 Monterey–Salinas, CA $6.3M$2781
124 Montgomery–Selma, AL $6.3M$25136
125 Lansing, MI $6.1M$23176
126 Amarillo, TX $6.1M$3030
127 La Crosse–Eau Claire, WI $6.0M$2791
128 Beaumont–Port Arthur, TX $5.9M$3510
129 Traverse City–Cadillac, MI $5.8M$22191
130 Santa Barbara–Santa Maria–San Luis Obispo, CA $5.7M$23170
131 Eugene, OR $5.7M$22185
132 Yuma, AZ–El Centro, CA $5.6M$452
133 Columbus, GA–Opelika, AL $5.6M$24161
134 Palm Springs, CA $5.4M$3219
135 Wichita Falls, TX–Lawton, OK $5.4M$3512
136 Columbus–Tupelo–West Point–Houston, MS $5.3M$2872
137 Salisbury, MD $5.2M$26118
138 Rockford, IL $5.1M$2864
139 Wausau–Rhinelander, WI $5.1M$26120
140 Wilmington, NC $5.0M$21197
141 Bismarck–Minot–Dickinson–Williston, ND $4.8M$2945
142 Topeka, KS $4.7M$2794
143 Chico–Redding, CA $4.7M$25147
144 Sioux City, IA $4.6M$2948
145 Joplin–Pittsburg, MO $4.6M$2947
146 Monroe, LA–El Dorado, AR $4.5M$26108
147 Lubbock, TX $4.5M$25135
148 Albany, GA $4.3M$2867
149 Panama City, FL $4.3M$26109
150 Sherman, TX–Ada, OK $4.3M$3033
151 Erie, PA $4.2M$2873
152 Wheeling–Steubenville, WV $4.2M$3314
153 Columbia–Jefferson City, MO $4.1M$21192
154 Medford–Klamath Falls, OR $4.0M$23178
155 Terre Haute, IN $4.0M$2871
156 Binghamton, NY $4.0M$3038
157 Biloxi–Gulfport, MS $3.9M$2798
158 Bangor, ME $3.9M$26111
159 Anchorage, AK $3.9M$23166
160 Duluth–Superior, MN $3.7M$21198
161 Bluefield–Beckley–Oak Hill, WV $3.7M$3124
162 Rochester–Mason City–Austin, MN $3.6M$24163
163 Laredo, TX $3.4M$414
164 Abilene–Sweetwater, TX $3.3M$2782
165 Utica, NY $3.1M$3034
166 Lake Charles, LA $3.0M$3032
167 Gainesville, FL $2.9M$20203
168 Clarksburg–Weston, WV $2.9M$2868
169 Quincy–Hannibal–Keokuk, MO $2.8M$2875
170 Idaho Falls–Pocatello–Jackson, ID $2.7M$18205
171 Watertown, NY $2.7M$2958
172 Rapid City, SD $2.7M$24156
173 Alexandria, LA $2.6M$3037
174 Billings, MT $2.6M$21194
175 Dothan, AL $2.5M$23174
176 Hattiesburg–Laurel, MS $2.4M$21193
177 Elmira–Corning, NY $2.4M$25139
178 Jackson, TN $2.4M$24162
179 Jonesboro, AR $2.3M$25134
180 Bowling Green, KY $2.1M$23172
181 Missoula, MT $2.1M$15210
182 Twin Falls, ID $2.1M$2796
183 Marquette, MI $2.0M$22187
184 Harrisonburg, VA $2.0M$20204
185 Cheyenne–Scottsbluff, WY $1.9M$3126
186 Parkersburg, WV $1.9M$3127
187 Lima, OH $1.8M$26115
188 Grand Junction–Montrose, CO $1.8M$22186
189 San Angelo, TX $1.8M$3123
190 Great Falls, MT $1.8M$26106
191 Meridian, MS $1.7M$26121
192 Casper–Riverton, WY $1.5M$2799
193 Greenwood–Greenville, MS $1.5M$25133
194 Charlottesville, VA $1.5M$15209
195 Butte–Bozeman, MT $1.5M$18206
196 Eureka, CA $1.4M$23167
197 Bend, OR $1.4M$16207
198 Ottumwa–Kirksville, IA $1.3M$2870
199 Saint Joseph, MO $1.3M$2951
200 Mankato, MN $1.3M$23182
201 Victoria, TX $1.3M$396
202 Lafayette, IN $1.2M$16208
203 Fairbanks, AK $1.1M$3041
204 Zanesville, OH $1.1M$3315
205 Presque Isle, ME $0.8M$3044
206 Helena, MT $0.6M$20202
207 Juneau, AK $0.5M$21195
208 North Platte, NE $0.5M$3221
209 Alpena, MI $0.5M$2862
210 Glendive, MT $0.1M$23175

Methodology

  1. Worldwide spending: fans paid about $7.8bn on OnlyFans in its 2025 financial year (to November): $6.2bn paid out to creators plus $1.6bn kept by OnlyFans, as reported by the Financial Times.
  2. US share: 42.8% of visits to onlyfans.com come from the US (Similarweb), so about $3.3bn. We use other published estimates of 37–49% as the range ($2.9bn–$3.8bn); each metro area's range scales the same way.
  3. Metro areas: each of the 210 Nielsen media markets gets a share by its Google Trends interest in “onlyfans” for 2025 (searches relative to all searches in the area) times its number of TV homes (Nielsen, 2024–2025; every US home is in one market). Per household, the ranking is therefore the Google Trends ranking. Trends values are sampled and rounded, so treat ranks that are close together as ties; small markets move the most.

Searching isn't paying, and some places may search for OnlyFans more than they subscribe. The estimates show where interest — and so most likely spending — is concentrated, not exact amounts.

You're welcome to use these estimates with a link. Each metro area has its own anchor, e.g. https://onlyfansfinders.com/onlyfans/statistics/spending/cities#odessa-midland-tx. Please call them estimates. Suggested credit: Source: OnlyFans Finder estimate, https://onlyfansfinders.com/onlyfans/statistics/spending/cities

Sources: Financial Times (via Benzinga / Yahoo Finance), Aug 2026; Similarweb, onlyfans.com traffic by country, Sep 2026; Google Trends, “onlyfans”, United States, 2025; Nielsen, Local Television Market Universe Estimates 2024–2025.

OnlyFans spending by city — FAQ

Which city spends the most on OnlyFans?

In total, the Los Angeles, CA area: an estimated $189M in 2025, followed by New York, NY ($183M), Chicago, IL ($98M), Dallas–Fort Worth, TX ($84M).

Which city spends the most on OnlyFans per household?

Odessa–Midland, TX: about $51 per household a year, against $27 for the US as a whole. Next come Yuma, AZ–El Centro, CA, Harlingen–Weslaco–Brownsville–McAllen, TX, Laredo, TX.

Which city spends the least on OnlyFans?

Per household, Missoula, MT ($15 a year), then Charlottesville, VA, Lafayette, IN.

What counts as a city here?

A Nielsen media market (DMA): a metro area with its suburbs and surrounding counties, the same areas Google Trends reports on. There are 210 of them and every US home is in exactly one, so together they add up to the national total.

Is this real OnlyFans spending data?

No — OnlyFans doesn't publish spending by country, state or city. These are estimates: OnlyFans' reported worldwide fan payments, the US share of its traffic, and each metro area's share of Google searches for OnlyFans weighted by its number of homes. Use the ranges and treat close ranks as ties.